Modern Marketer

Your Thinking Partner for Product Clarity and Go-to-Market Confidence

Catalyst

Before you pitch, run pilots, or go to market — your go to market needs to hold up. Most don’t. Catalyst exists to fix that before it costs you time, capital, or credibility.

Pressue Test Your Approach
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What happens when this isn’t clear

  • You scale messaging that sounds right, but doesn’t convert
  • You run pilots, but don’t extract meaningful insight
  • You go to market without a clear path to traction
  • You raise with a story that doesn’t hold up under scrutiny

    Most teams don’t realise this until they’ve already lost time, momentum, or credibility.

 

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Catalyst is for you if:

  • You’re preparing to raise but your Go-to-Market story isn’t tight
  • You’re running pilots but not sure what’s actually working
  • You have a product, but no clear path to traction
  • You’re making Go-to-Market decisions based on fragmented inputs
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What you leave with:

  • Clear ICP and prioritised segments
  • A Go-to-Market narrative that holds up in investor conversations
  • Defined acquisition motion (what to test, where to focus)
  • A decision framework for next 60-90 days

This is not more marketing

This is not execution.This is not outsourced marketing.Catalyst is about making the right decisions before you invest time, budget, or effort into the wrong ones.Because scaling the wrong approach only makes the problem harder to fix.

Define Your Revenue Motion

What Is Catalyst?

Catalyst is a structured process to help founders and teams define and validate how they go to market.

It focuses on:

  • positioning and messaging
  • target customers
  • acquisition approach
  • early traction strategy

This is often referred to as your go-to-market (GTM).

 

How Catalyst changed the commercial story

A pre-seed gene editing company came in with a promising technology, but no clear commercial wedge. Through Catalyst, they ran three demand tests, narrowed the message, and left with two pilot LOIs and a clearer story for seed fundraising.

See Full Story
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“We were six weeks from fundraising and still couldn’t say who our first paying buyer was. Now we can point to one clear buyer, a pilot we can sell, and two pharma teams asking for LOIs. That completely changed how we show up in investor meetings.”

Founder — early-stage biotech startup (TB resistance, stealth)
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It was a great experience working with Focus theme. We highly recommend it! Far far away, behind the word mountains, far from the countries Vokalia.

Chris Joe Martin

Questions & Answers

What if we discover the use-case isn’t viable?

That’s a win, not a waste. You leave with a Go / Pivot / Kill scorecard, a ranked backlog of higher-value opportunities, and all research assets—saving you months of burn on the wrong idea.

Can we plug your Experiment Lab assets into our existing mar-tech stack?

Yes. Landing pages are delivered as Webflow, ad creatives (if applicable) in Figma; tracking via Google Tag Manager + Looker Studio dashboard. Everything is platform-agnostic, so your team can port assets into HubSpot, Salesforce, or Marketo without re-builds.

What if data says ‘Kill’?

You exit with a pivot plan + minimal sunk cost.

Do you need access to our CRM?

Not full access. A CSV export of key fields (account name, size, contact role, status) is enough for ICP scoring. If you prefer, we work inside a read-only HubSpot/Salesforce sandbox you provision.

How are demand tests set up?

Fast, no-code stack: lightweight landing page (Carrd / Webflow Lite), embedded form (Tally / Typeform), tracked with UTM links and a simple Google Sheet KPI dashboard. You approve copy before anything goes live.

What formats do we get at the end?

PDF + editable Slide deck (Trend Pulse, Opportunity Canvas), Notion/CSV export of interview insights, Google Sheet KPI data, and a zipped folder of all test assets. Everything is yours to reuse in fundraising.