Modern Marketer

Your Thinking Partner for Product Clarity and Go-to-Market Confidence.

Catalyst

Idea → Proof in 8 Weeks.

Stuck Deciding Where To Bet?

✅ Ideas, zero proof ✅ asking for demand data

Catalyst fixes all

Your Take-Homes (the promises)

✅ Investor-ready market proof ✅ Laser-focused ICP & positioning ✅ 3 live demand-tests ✅ “Go / Pivot / Kill” roadmap

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Perfect If You Are

👩‍🔬 Pre-seed founder or R&D lead 🧪 0–1 pilot sites, no revenue 🕒 3–6 months from fundraising 💸 Need clarity before CapEx spend

Median 8 Weeks to Proof

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Check Out Catalyst in Action!

A Gene editing technology company on TB, ran three demand tests, and left with two pilot LOIs—ready for seed fundraising.

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What Founders Have to Say about Catalyst

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0.0

“We were six weeks from fundraising and still couldn’t say who our first paying buyer was. Now we can point to one clear buyer, a pilot we can sell, and two pharma teams asking for LOIs. That completely changed how we show up in investor meetings.”

Founder, pre-seed gene editing / TB resistance (stealth)
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8.5

“Before this we had five internal narratives. After Catalyst we have one wedge, one message, and a 30-day plan with owners. My team literally stopped arguing in Slack.”

— CEO, AI-driven clinical workflow tooling (seed stage)

Questions & Answers

What if we discover the use-case isn’t viable?

That’s a win, not a waste. You leave with a Go / Pivot / Kill scorecard, a ranked backlog of higher-value opportunities, and all research assets—saving you months of burn on the wrong idea.

Can we plug your Experiment Lab assets into our existing mar-tech stack?

Yes. Landing pages are delivered as Webflow, ad creatives (if applicable) in Figma; tracking via Google Tag Manager + Looker Studio dashboard. Everything is platform-agnostic, so your team can port assets into HubSpot, Salesforce, or Marketo without re-builds.

What if data says ‘Kill’?

You exit with a pivot plan + minimal sunk cost.

Do you need access to our CRM?

Not full access. A CSV export of key fields (account name, size, contact role, status) is enough for ICP scoring. If you prefer, we work inside a read-only HubSpot/Salesforce sandbox you provision.

How are demand tests set up?

Fast, no-code stack: lightweight landing page (Carrd / Webflow Lite), embedded form (Tally / Typeform), tracked with UTM links and a simple Google Sheet KPI dashboard. You approve copy before anything goes live.

What formats do we get at the end?

PDF + editable Slide deck (Trend Pulse, Opportunity Canvas), Notion/CSV export of interview insights, Google Sheet KPI data, and a zipped folder of all test assets. Everything is yours to reuse in fundraising.